Tag: marketing

A MARKETER’S ADVICE TO A SKEPTICAL SCHOOLBOY – A HUMOROUS POEM WRITTEN IN GRAD SCHOOL (2005)

A MARKETER’S ADVICE TO A SKEPTICAL SCHOOLBOY – A HUMOROUS POEM WRITTEN IN GRAD SCHOOL (2005)

You say you had no ogre’s wife to make your own Lamenting your poor fortune you have cried (’twas forty lines I say) Well sir, if what you wish you had really done Surely you would now be seeking a place to hide For I have heard the ogres were big (and cruel too) With […]

MARKETING ORGANIZATIONS OF THE FUTURE – IMPACT OF EMERGING TECHNOLOGIES – PART IV

MARKETING ORGANIZATIONS OF THE FUTURE – IMPACT OF EMERGING TECHNOLOGIES – PART IV

Internet Of Things Appboy writer Lauren Leonardi describes IoT as a world in which everyday objects—from your phone to your car to your coffee maker to the systems that manage energy consumption in your home to the system that screens bags at the airport, and so on—can exchange data with each other via network connections. The […]

MARKETING ORGANIZATIONS OF THE FUTURE – IMPACT OF EMERGING TECHNOLOGIES – PART III

MARKETING ORGANIZATIONS OF THE FUTURE – IMPACT OF EMERGING TECHNOLOGIES – PART III

AI & Machine Learning In the marketing technology world, Artificial intelligence (AI) is growing by leaps and bounds. Propelling this trend are ingredients like Machine learning and other areas bundled under the AI banner, like deep learning, natural language processing and natural language generation. While enterprises have used some of these technologies since some time, […]

MARKETING ORGANIZATIONS OF THE FUTURE – IMPACT OF EMERGING TECHNOLOGIES – PART II

MARKETING ORGANIZATIONS OF THE FUTURE – IMPACT OF EMERGING TECHNOLOGIES – PART II

Big Data & Advanced Analytics There are multiple ways in which Big Data and advanced analytical tools are revolutionizing marketing. From creating new possibilities in areas as diverse as personalization to pricing to customer relationship management to lowering customer acquisition costs, Big Data and associated tools are helping marketers boost innovation, loyalty, business reach, productivity, […]

MARKETING ORGANIZATIONS OF THE FUTURE – IMPACT OF EMERGING TECHNOLOGIES – PART I

MARKETING ORGANIZATIONS OF THE FUTURE – IMPACT OF EMERGING TECHNOLOGIES – PART I

Recently, we entered the seventeenth year of the twenty-first century. If we take a look at the world today and compare it to what we would have found just seventeen years back, we see remarkable changes across the globe, especially in the way emerging technologies has impacted every aspect of our lives. From the rise […]

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